LOMA Violet Shampoo 12oz

A highly pigmented toning shampoo designed to brighten blonde and gray hair while neutralizing unwanted yellow and brassy tones. Its blue-violet pigments help maintain cooler, brighter tones while gently cleansing the hair.

Key Benefits:

• Neutralizes yellow and brassy tones

• Brightens blonde and gray hair

• Highly pigmented for effective toning

• Gently cleanses while helping maintain cool tones

• Ideal for color-treated, foiled and bleached hair

• Sulfate, gluten, soy and paraben free

Key Ingredients:
Creatine – Helps support strength in color-treated, foiled and bleached hair
Quinoa Protein – Helps condition the cuticle while adding moisture and shine
Lavender – Helps soothe and condition

Best For: Blonde, highlighted, gray or silver hair that needs brightening and help neutralizing unwanted warmth and brassiness.